Brand Manager Junior (replacement for maternity leave)

Short-term goals (0 – 3 months)
• Meet and understand all internal customer’s needs – Sales, Channel Marketing, Brand Marketing CZ, Product management, Logistics
• Understand market and customer needs – formal research, store visits
• Understand portfolio and key benefits/usage of brands in responsibility - Balakryl, Bondex, Sigma and Johnstone´s
• Understand brand identity and strategy of brands in responsibility
• Start first projects in co-operation with marketing CZ
• Budgeting and pricing understanding

Long-term goals (4 – 18 months)
• Co-responsibility for brand management of brand in responsibility in Slovakia. Brand strategy understanding, positioning, visual identity, brand health, communication and trade marketing (promotions, sales actions).
• Brand development and supervision over product portfolio profitability in SK region. Cost of goods, pricing, sales and sales force motivation.
• Brand communication adaptation from CZ: on line (web and social networks), color cards, public relations, bellow the line communication at point of sales, occasional media (ATL). In line with procurement policies.
• Responsibility for assigned A&P budget. Monthly tracking and reporting.
• New product development participation, cooperation with R&D, EHS and Product Management
• Customer and consumer events (meetings with Dom Farieb etc.)
• Sell in and sell out promotions and loyalty programs
• Analyze markets trends and competitors development and strategies
• Market research: retail panel understanding, ad hoc studies
• Communication with external agencies and suppliers.
• Close contact with marketing CZ – every two months visits in CZ

• work at the successful international company
• friendly team
• company events