Digital Specialist

Key Responsibilities

• Lead all digital projects
• Maintain digital expert status
• Develop, implement & manage online, social media and paid search campaigns
• Identify trends and insights in order to achieve maximum ROI
• Ensure media briefs and executions align with campaign strategies
• Definition and continuous monitoring and reporting of the key performance indicators relevant to the channels and draw insights to guide future planning
• Responsible for RBU web content management
• Track, report, and analyze website analytics
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Optimize channels including affiliate, social media, SEM, SEO
• Competitor monitoring
• Overall digital budget handling and reporting
• Deep cooperation with key stakeholders
• Reporting to the Media & Digital Section Manager

Skills and Knowledge

• Digital expert with 4-5 years working experience in online marketing area, preferably in a multinational environment
• Experience in the oversight and management of digital marketing campaigns across several channels
• Proven SEO and SEM experience
• In-depth experience with website analytics tools (e.g, Google Analytics)
• Experience in working with CMS
• Social Media experience is a must
• Deep personal expertise in data analysis and scorecard development
• Ability to analyze and challenge results and KPI’s and propose upon
• Enthusiastic individual with a strong sense of responsibility
• Strong ability for project management
• Passionate, accurate, determined, flexible, open-minded personality with a can do attitude
• Ability to work with agency partners, and as a part of a big team
• Business or Marketing Master or Bachelor Degree
• Excellent command of oral and written English