Social Media Listening Researcher with German (m/f)

Place of work
Minimum salary *
From 1 100 EUR/month
Contract type
* Of course, an overpayment is possible depending on the respective training, qualification and professional experience. The gross salary is based on these aforementioned criteria and is finally determined after the personal interview.
Henkel operates worldwide with leading brands and technologies in three exciting business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Our success is built on constant innovation and people who strive for excellence. Working at Henkel is much more than just a job. It´s a passion. Have you got what it takes?

Your role

• Conduct research projects to uncover and understand consumer needs, usage behavior, market trends and strategic opportunities
• Compile, synthesize and analyze data collected from secondary and primary data sources
• Conduct social media listening research by building research queries to uncover patterns and trends in online conversations
• Identify key learnings and translate them into consumer insights utilizing story telling and engaging visualization in PowerPoint
• Create presentations and provide consultancy and recommendations for internal clients (Marketing, Sales, R&D)

Your skills

• University education in the field of Market Research, Marketing, Sociology, Psychology or Communications
• Working experience in market research, data analysis or reporting is advantage
• Fluency in spoken and written English and German language is a must
• Skilled user of PowerPoint, with the ability to create slides and charts that convey key research findings
• Comfortable with Microsoft Office Word and Excel, familiarity with SharePoint is a plus
• Passion and interest for social media (Instagram, YouTube, Twitter and Facebook, blogs, forums, consumer reviews)
• Experience with digital and social analytics tools (e.g. Sprinklr, BrandWatch, Google Analytics etc.) is nice-to-have but not mandatory
• Naturally curious thinker, with passion for brands and understanding of consumers behavior
• Ability to find meaning in data, separate relevance from noise and turn data into stories
• Comfortable with both quantitative and qualitative research methods
• Creativity, curiosity and openness for new subjects and tools

Benefits we offer

• 13th salary
• Performance-based bonus up to 110%
• Financial bonus for referring a suitable candidate from 500 to 1000 EUR gross
• Extra contribution to lunch vouchers
• Cafeteria benefit system
• Henkel Shop
• Henkel Kindergarten
• Life insurance
• Health care package
• Relocation bonus
• 5 sick days per year
• Home Office
• Extra paid days off for special life events
ID: 4014247  Posting date: 27.1.2021  Basic salary component (gross): 1 100 EUR/month