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Strategic Marketing Specialist

Place of work
Bratislava, Slovakia (Job with occasional home office)
Wage (gross)
From 2 800 EUR/monthFinancial bonus based on performance paid twice a year up to 25% from the base salary paid during the evaluation period (normally 6 months)
Contract type
full-time
This role actively co-leads and provides required insights and inputs for creation of differentiating segment marketing strategies, value propositions, offerings & marketing initiatives. You will perform analysis, provide data intelligence to inform strategic planning and decision-making, in order to drive overall marketing efficiency.
This opportunity offers wide responsibilities (short-term) and attractive career progression opportunities within ESET Global & Regional Marketing roles (long-term).

Strategic Marketing Specialist is responsible for:

Data Intelligence and Insights Growth
  • Play an active role in identification of gaps in internal knowledge, and insights tools.
  • Be a go to person for providing insights to answer key marketing challenges.
  • Drive customer centric thinking, maximize insights utilization and drive their understanding and usage within Global Strategic Marketing and more broadly within Global Marketing.

Strategic Marketing and Marketing Initiatives
  • Have a good understanding of the digital security industry, including the business and market drivers.
  • Provide customer and segment relevant data, insights and guidance that serves as an input for other Marketing teams and enables them to create informative requests and design strong campaign and/or program communication concepts.

Propositions, Launches and Programs
  • Provide high quality insights and strategic marketing expertise in support of future segment proposition design and product/solutions/service launches (in collaboration with other stakeholders from Global Marketing, Global Sales and other relevant stakeholders).
  • Provide strategic marketing information and guidance that serves as an input for Global Segment Marketing Specialists and Global Marketing Programs and/or other Marketing Teams and enables them to create strong campaign and/or program communication concepts.

Project Management & Collaboration
  • Actively project manage initiatives in full ownership, build mid-level to senior-level stakeholder relations and closely collaborate with other global, regional and priority country teams.

Contact person

Lenka Vladovičová

About ESET

ESET is a global leader in digital security and one of the largest cybersecurity vendors in the European Union. It is also the biggest and most appreciated IT company in Slovakia.

For more than 30 years, we have been developing industry-leading IT security software and services to protect businesses, critical infrastructure and consumers worldwide.

ESET's purpose is not only to create cybersecurity solutions for customers but also to actively contribute to a more innovative and responsible society in terms of education, science and research.

We are a proud signatory and ambassador of the Diversity Charter. We believe in creating a respectful environment in which all our employees feel welcome, without exception.

Visit our website to learn more about us.

ID: 4099185  Posting date: 4.4.2022  Basic salary component (gross): 2 800 EUR/month