CSB Germany– SB Demand Generation Campaign Advisor

Key Responsibilities
• Execute all planned Demand Gen activity on time, in full and to a high level of quality. Maintain detailed project plans to ensure delivery. Manage regular project planning and update meetings to monitor and drive progress.
• Drive consistency of messaging to CSB end customers across all RTMs – Direct Offline, Online.
• Link closely with the Retail and Direct teams to ensure sharing of plans, cross-fertilization of activities and transparency of all initiatives to ensure consistent delivery of coherent messages to end customers
• Ensure that all Vendor Funding partners are aligned, approve all plans and that all funding requirements are met. Provide comprehensive proof of execution details in line with Vendor Funding requirements and process to ensure that net marcom targets are achieved.
• Engage external Partners effectively. Specifically Agency Management 1) providing written briefs to agencies on all key projects; 2) ensuring pro-active and clear communication in a timely manner; 3) positive and professional behaviours are upheld; 4) Ensure timely decision making to get to deadlines make sure message is understood and outputs match expectations.
• Manage Comms plan – with a focus on effective ‘Messaging’ which resonate with our target audience groups. This will include representing the DE market in all conversations on Comms development with Global.
• Have regular interlock with the merchandising & online team to ensure the messaging, the offers, the price point and the products are aligned with the go to market strategy and vice versa; provide feedbacks and ideas, voice over challenges through good team work interactions