Campaign Analyst/Advisor

Dell provides the technology that transforms the way we all work and live. But we are more than a technology company — we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities. We can’t wait for you to discover this for yourself as a Campaign Analyst on our Consumer and Small Business Targeting Team. #GoBig #GoFast.

As a global business with game-changing products, there’s always scope for Dell to grow sales and expand market share. So a highly skilled Product Marketing team is essential. Our team has real vision. They develop and implement strategic approaches to solutions and technology marketing that put our products and services at the forefront of our customers’ minds. Always ready to adjust strategies in response to market change and competition, the team works closely with sales, product partners and vendors. Crucially, their remit goes beyond the customer value proposition to making sure product development is informed by customer insights.

Key Responsibilities:
Interface with a region or segment, provide analytical and targeting support. Analyze and interpret Audience requests from the Business. Deliver ad-hoc Audience lists to be handed over to Business partners or loaded in execution tools. Utilize various software packages and tools for targeting, recording, organizing and reporting audiences across multiple Marketing campaigns.

•Analyze business requests, provide assessments of required attributes for selection
•Document business requirements to produce meaningful insights and audiences that improve campaign performance; Create and distributes both routine and complex ad-hoc Audience-related reports
•Ensure Compliance processes are followed, audit & control Audience lists
•Coordinate requests with key stakeholders, articulate requirements to enhance available data sets
•Deliver audiences to the Business or vendors in a timely manner, work towards meeting and exceeding SLAs
•Review that Regions have the right modeling and analytic solutions associated with their contact strategy