Client Peripherals Product Manager

• Develop marketing and communications plans and activities for specific product(s) or solution(s). Oversee market research, monitors competitive activity and identifies customer needs. Prepare the analysis and evaluation of key market statistics and customer requirements to define product/ solution strategies and identify opportunities to expand market share.
• Maintain current status of customer requirements for existing and future products/ solutions. Support product/ solution launch and provide sustaining efforts to enable quoting, validation, pricing, order entry, and fulfilment of products/ solutions under management via internal sales tool and external web stores.
• Work with demand, supply, and pricing teams to ensure accurate forecasting, lead-time estimating, and pricing for products/ solutions under management. Manage product/ solutions launches to ensure sales force readiness and optimize P&L impact of product transitions.
• Provide input into: item forecast & mix planning, category UPP and BU offer strategy. Provides input into product transition playbooks (may also draft the playbooks).
• Manage business plan and go-to-market category strategy. Develop the business and strategy for client peripheral and display solutions categories. Be responsible for implementation and execution of the business plan and strategy.
• Develop content for internal and external audiences relaying product/solution strategies and value propositions, including customer presentations and sales training material. Develop and execute sales and marketing programs to accelerate revenues growth for Dells client peripheral and display solutions opportunities. Define category tactics and roll out plans for each segments.
• Training Utilize product and solution knowledge to train sales on commercial client peripheral and display solutions opportunities. Manage products launches to ensure salesforce readiness, accurate forecast and product transitions in the segments.