Head of Digital marketing and direct sales
Information about the position
- Place of work
- Bajkalská 29/A, Bratislava
- Job description, responsibilities and duties
- Mission of the position:
The job holder is ultimately responsible for the development and execution of the marketing, sales and distribution strategy of Onlia. As such the job holder is fully responsible for the creation and development of Onlia’s brand awareness, bring in and retain clients and to develop the top line growth of Onlia. In order to do so, it will be part of the job holder’s responsibility to manage a wide variety of external partners as well as internal staff.
- To be responsible for management of activities and realisation of goals within the unit „Top shop“ in line with the new brand strategy
- To create a business strategy of the new brand and to be responsible for its fulfilment
- To create a marketing strategy of the new brand and to be responsible for its fulfilment
- To create a strategy of public relations and public affairs management (PRPA management) of the new brand and in cooperation with the company spokeswoman to be responsible for its fulfilment
- To create a strategy of client relation management (CRM) of the new brand in cooperation with the Marketing and Sales Support Division and to be responsible for its fulfilment
- To be responsible for the financial targets of Onlia in terms of number of clients, retention and GWP
- To be responsible for creation and development of an overall strategy of the new brand
- To be responsible for management of directly subordinate staff
- To be responsible for management of relations with business, technological and marketing partners
- Salary offered (gross)
- by agreement
- Start date
- Other benefits
- Benefits for all:
With us, you will find the new opportunity in online sales on the insurance market with a strong support from international background. At the same time, as local brand we have lot of opportunities to shape our business and we are hungry for innovations. We offer a lot of interesting challenges with respect of work life balance. We truly care about health and well being of our team members through several programs and benefits.
You will co-operate with internal departments, functional managers and also with our third party vendors. You will plan your steps and manage the change.
- Contract type
- Information about the selection process
- 1. First you have to let us know that you exist and that you are interested in the position.
2. Then we will see in your CV that you are able to stand up for this role.
3. We will meet you in person and in the interview you will win over all of us, that you have the sense and values of Onlia.
Requirements for the employee
- Required education
Secondary with school-leaving examination
University education (Bachelor's degree)
University education (Master's degree)
digital marketing, online marketing, direct sales, management
English - Upper intermediate (B2)
Computer skills - user
Google Analytics - advanced
Adobe Photoshop - advanced
- Personality requirements and skills
- You will win this opportunity when you have required professional knowledge and skills described below:
Online/direct sales, digital marketing, ATL and BTL marketing, management of marketing campaigns, management of projects of electronic applications and solutions development, management of employees.
e-commerce, m-commerce, digital marketing, ATL/BTL marketing, behavioural marketing, web analytics, administration of web in CMS Sitecore
orientation on results and business, effective communication, integrity, reason, ability to coordinate activities, to organise, independence, innovation and creativity
- Brief description of the company
Union is one of universal insurance companies with longest tradition on Slovak insurance market. We are a long-term leader in travel insurance, but with our unique combination of services and products in life, non-life and individual health insurance, we are able to satisfy interests and needs of even the most demanding customers.
We are Onlia
Onlia brings the revolution to the insurance world. With us you can have insurance quick and easy online or through mobile application. Choose only what you need. For the price that you want. And you can end up your insurance at any time!
Click on www.onlia.sk and discover more.
Onlia is the insurance brand of Union poisťovňa, a. s.
- Main focus of the company's activities
- Insurance, except compulsory social security
- Number of employees
- 200-249 employees