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Brand Manager (Digital)
Place of work
Bratislava
Wage (gross)
by agreement
Contract type
full-time
Information about the position
Job description, responsibilities and duties
For our TENA brand, we are looking for a Digital Brand Manager.
• Create, execute and evaluate marketing plan towards End users and Healthcare Professionals including ATL and BTL activities
• Plan and execute product relaunches and promotion activities incl. budget control
• Support the implementation of a marketing and sales strategy for one or more of the organization’s brands / products / services to meet established sales or market share target working closely with the sales team
• Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities for the brand/product/service.
• Collect, compile, verify, and analyze data on product performance and customer feedback to identify brand/product/service features that need to be changed to meet customer needs.
• Cooperation with external agencies
• Participate in and lead regional projects
• Support the local management and marketing team in defining value propositions for the web initiatives
• Identify and analyze digital customer insights and needs for the country in order to find areas for improvements
• Implement globally developed digital activities / projects
• Create, execute and evaluate marketing plan towards End users and Healthcare Professionals including ATL and BTL activities
• Plan and execute product relaunches and promotion activities incl. budget control
• Support the implementation of a marketing and sales strategy for one or more of the organization’s brands / products / services to meet established sales or market share target working closely with the sales team
• Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities for the brand/product/service.
• Collect, compile, verify, and analyze data on product performance and customer feedback to identify brand/product/service features that need to be changed to meet customer needs.
• Cooperation with external agencies
• Participate in and lead regional projects
• Support the local management and marketing team in defining value propositions for the web initiatives
• Identify and analyze digital customer insights and needs for the country in order to find areas for improvements
• Implement globally developed digital activities / projects
Requirements for the employee
Candidates with education suit the position
University education (Master's degree)
Educational Specialization
Master degree in business administration / marketing field
Language skills
English - Advanced (C1) and Slovak - Proficiency (C2)
Driving licence
B
Number of years of experience
4
Personality requirements and skills
• First Brand & Product Management experience
• Proven working experience in digital marketing
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Fluent in English to work in international teams
• Knowledge of MS Office
• Project Management skills
• Excellent communication and presentation skills
• Good analytical skills and financial awareness
• Creative mindset
• Ability to work in team and also in a self-dependent way
• Customer and consumer driven
• Able to support cross functional team motivation and work within matrix organizational setup
• Proven working experience in digital marketing
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Fluent in English to work in international teams
• Knowledge of MS Office
• Project Management skills
• Excellent communication and presentation skills
• Good analytical skills and financial awareness
• Creative mindset
• Ability to work in team and also in a self-dependent way
• Customer and consumer driven
• Able to support cross functional team motivation and work within matrix organizational setup
Advertiser
Brief description of the company
Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions. Our vision is; Dedicated to improving well-being through leading hygiene and health solutions. Sales are conducted in approximately 150 countries under many strong brands, including the leading global brands TENA and Tork, and other brands, such as Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 48,000 employees and net sales in 2016 amounted to approximately SEK 101bn (EUR 10.7bn). The business operations are based on a sustainable business model with focus on value creation for people and nature. The company has its headquarters in Stockholm, Sweden, and is listed on Nasdaq Stockholm. Essity used to be part of the SCA Group. More information at www.essity.com.
Number of employees
500-999 employees
Contact
ID: 3020824
Dátum zverejnenia: 31.5.2017
2017-05-31
lokalita: Bratislava Pozícia: Brand Manager, Marketing Manager Spoločnosť: Essity Slovakia, s.r.o.
Základná zložka mzdy (brutto) a ďalšie odmeny: by agreement