Nestlé International Travel Retail Ltd., located in Entre-deux-Villes, is a standalone operational unit from Nestlé, founded in 1999 and reporting to the Confectionery SBU, dedicated to the Travel Retail channel. With the mission to profitably maximize the visibility and the sales of Nestlé strategic brands in Duty Free, NITR’s activities focus on meeting the needs of the duty free shopper worldwide, mainly in airports but also in border stores, ferries, cruise ships and on board certain airlines. NITR’s sells mainly confectionery (KitKat, Smarties, Nestlé Swiss, After Eight amongst others), but also Milks (Nido) and Coffee (Nescafé).