Marketing Communication Manager

Microsoft Slovakia s.r.o.

Place of work
Bratislava
Contract type
full-time

Information about the position

Job description, responsibilities and duties

The Central Marketing Organization is responsible for both commercial and consumer audience marketing and all subsidiary marcoms with a primary focus on consumer and digital marketing and planning/executing marketing campaigns, accountable for key marketing outcomes related to share and perception notably with Consumer and Breadth audiences.

The Marketing Communication Manager will:

• Drive and manage Subsidiary Marketing Plan by managing overall integrated marketing communication and PR strategy and execution across Business Groups (BGs) and Segments within the Area/Subsidiary with specific focus on consumer marketing for PC-Phone-Web
• Lead and evangelize the distinct Microsoft value proposition across products and audiences - internally and externally, including shaping the consumer story
• Be responsible for marketing innovation in a services-led digital world and improving the strength of digital marketing capabilities
• Own long-term Microsoft brand awareness and perception strategy on the local market
• Ensure Marketing’s contribution to Microsoft’s objectives of growing market share across products, services and audiences
• Align annual plan and individual marketing activities to maximize the impact on the Subsidiary business goals and worldwide initiatives; supports the achievement of the Area/Subsidiary scorecard
• Align execution of corporate and locally driven product and audience campaigns, and lifecycle marketing
• Manage the all up Area/Subsidiary marketing governance process (including marketing spend) and accountable for Area/Subsidiary marketing budget
• Responsible for Subsidiary marketing infrastructure, tools and customer data strategy
• Manage Marketing agencies
• Develop PR/Media Relations strategy that maps to stated business objectives through close collaboration with Business Groups Marketing Managers
• Identify and manage the engagement with top influential media, analysts and online influencers
• Act as trusted advisor and coach, briefing management and executives on key messages and storytelling for media interviews and public or internal events
• Responsible for all Marketing Communications capabilities
• Lead Strategic Subsidiary Marketing Initiatives
• Improve marketing executions by continual learning and adopting standardized proven practices

Requirements:
Minimum 6 years experience in marketing communication, preferably in consumer marketing, PR or enterprise marketing within a multinational environment
Excellent communication and presentation skills
Good level of English - both written and verbal
Ability to drive end-to-end marketing programs from strategy development to execution
Team-player attitude with excellent collaboration
Ability to influence and impact accross different segments and levels

Requirements for the employee

Candidates with education suit the position

University education (Bachelor's degree)
University education (Master's degree)
Postgraduate (Doctorate)

Language skills

English - Upper intermediate (B2) and Slovak - Proficiency (C2)

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Brief description of the company

Microsoft Slovakia is a sales and marketing part of Microsoft Corporation, focused on development and production of software and hardware, in Slovakia present from the year 1995. Over a long period of time Microsoft Slovakia ranks very high in numerous prestigous employer satisfaction surveys worldwidely and as well in Slovakia.

At Microsoft, our mission is to enable people and businesses throughout the world to realize their full potential. We actively participate on increasing the level of education in Slovakia, improve the work effectiveness and productivity and try to challenge the competitive environment of IT skills and computer literacy of the workforce on the market.

Number of employees

50-99 employees
ID: 1601042  Dátum zverejnenia: 13.10.2014