Advertising Manager of retail chain

Your responsibilities:
• Create the communication strategy and the annual communication plan based on the Country marketing plan, commercial priorities, and market/consumer insights, in close cooperation with the commercial team in order to reach the marketing objectives
• Develop the media strategy and to be responsible for the effective and efficient use and measurements of all media, by securing that the planning and buying of media are made in line with the strategy. This includes all media channels used for each campaign (owned, paid, and earned).
• Secure all processes related to the Catalogue are fulfilled in accordance to the guidelines in the most efficient and effective manner, in order to meet the defined objectives.
• Produce clear communication briefs for all external media and secure a high quality of executions that will deliver clear, relevant and inspiring communication, in order to reach the campaign objectives.
• Make sure the creative execution done in all external media is in line with the company brand values, and brand identity (copy & visual), securing it is consistent, relevant, engaging and unique.
• Follow up the execution, results, ROI, and investments related to all external communication activities.
• Negotiate with all agencies the Contract, Scope of Work, fee, objective setting, and agency reviews, in order to receive the most efficient and effective support.
• Manage and develop the co-workers, the team, and secure competence, succession, recruitment.

Your benefits:
Our client offers to you the chance to do what you’re good at. Company culture promotes togetherness, realizing that each individual add value to the team. They offer an exciting and empowering work environment in a global marketplace. And you have exceptional opportunities to grow and develop together with the company.

Advertising and market research

Famous lifestyle commercial chain