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SEO (Search Engine Optimization) Analyst
ManpowerGroup Slovensko s.r.o
Place of work
Bratislava
Bratislava
Contract type
full-time
full-time
Start date
01.02.2017
01.02.2017
Information about the position
Job description, responsibilities and duties
The primary responsibility of the SEO specialist is to provide technical knowledge and marketing expertise in the areas of search engine optimization. The specialist will also enable site optimization by conducting systematic site quality reviews, and will perform analysis and research to improve the findability of social media in search engines. The main clients are digital marketers in various business units.
The successful candidate will have strong analytical capabilities with knowledge of online marketing. The analyst will produce regular reporting, analysis and recommendations to drive improvements in the digital marketing efforts of the stakeholder.
Essential Functions
1. Search Engine Optimization
o Execute search keyword discovery and expansion.
o Perform SEO page audits.
o Perform external back link analysis and provide recommendations.
o Perform internal link optimization.
o Perform SEO technical analysis and evaluation.
o Monitor, track, and report on SEO metrics, including trend analysis, and keyword performance
2. Site optimization
o Perform site quality checks, including navigation, content currency and broken link analysis
o Perform usability analysis
o Interact with stakeholders to optimize copy, landing pages and social media presences.
3. Social media optimization
o Optimize social media presences for findability in search
4. Competitive assessment
o Research and analyze competitor sites, as well as SEO and social media strategy, looking for improvement opportunities.
5. Stay up to date on the latest industry developments and communicate to stakeholders.
The successful candidate will have strong analytical capabilities with knowledge of online marketing. The analyst will produce regular reporting, analysis and recommendations to drive improvements in the digital marketing efforts of the stakeholder.
Essential Functions
1. Search Engine Optimization
o Execute search keyword discovery and expansion.
o Perform SEO page audits.
o Perform external back link analysis and provide recommendations.
o Perform internal link optimization.
o Perform SEO technical analysis and evaluation.
o Monitor, track, and report on SEO metrics, including trend analysis, and keyword performance
2. Site optimization
o Perform site quality checks, including navigation, content currency and broken link analysis
o Perform usability analysis
o Interact with stakeholders to optimize copy, landing pages and social media presences.
3. Social media optimization
o Optimize social media presences for findability in search
4. Competitive assessment
o Research and analyze competitor sites, as well as SEO and social media strategy, looking for improvement opportunities.
5. Stay up to date on the latest industry developments and communicate to stakeholders.
Employee perks, benefits
BENEFITS:
#100 % sick leave compensation
#up to 3 bonus holiday days per year
#possibility to have 3 self recovery days per year
#work in strong international company
#possibility to choose an e-learning course from 3000
courses
#possibility of professional and personal growth
#start up trainings
#wide social program
#luncheon vouchers 3,50 EUR (employee’s contribution 0,98 EUR)
#100 % sick leave compensation
#up to 3 bonus holiday days per year
#possibility to have 3 self recovery days per year
#work in strong international company
#possibility to choose an e-learning course from 3000
courses
#possibility of professional and personal growth
#start up trainings
#wide social program
#luncheon vouchers 3,50 EUR (employee’s contribution 0,98 EUR)
Information about the selection process
Please write down in the mail subject the title of the position you would like to apply for.
,,Osobné údaje vyplnil priamo uchádzač a dal súhlas spoločnosti Manpower Slovensko s.r.o. so spracovaním osobných údajov, uvedených v tomto dokumente, pre účely sprostredkovania zamestnania a uloženia do databázy uchádzačov o zamestnanie na dobu jedného roka, alebo do písomného odvolania v zmysle Zák. č. 122/2013 Z. z. o ochrane osobných údajov, v znení neskorších predpisov."
,,Osobné údaje vyplnil priamo uchádzač a dal súhlas spoločnosti Manpower Slovensko s.r.o. so spracovaním osobných údajov, uvedených v tomto dokumente, pre účely sprostredkovania zamestnania a uloženia do databázy uchádzačov o zamestnanie na dobu jedného roka, alebo do písomného odvolania v zmysle Zák. č. 122/2013 Z. z. o ochrane osobných údajov, v znení neskorších predpisov."
Company on whose behalf the position is being filled
Information technology, computer programming, web portals
IBM, the one of the biggest international companies in IT Technologies
IBM, the one of the biggest international companies in IT Technologies
Requirements for the employee
Candidates with education suit the position
University education (Bachelor's degree)
Language skills
English - Advanced (C1)
Other knowledge
Google Analytics - Advanced
Microsoft Excel - Advanced
Microsoft Excel - Advanced
Personality requirements and skills
• At least Bachelor’s degree in business, marketing, communications or related subjects.
• 3+ years online marketing experience.
• Self motivated, detail oriented and able to prioritize daily work efficiently.
• Exceptional communication skills. Show superior judgment and professionalism when interacting with stakeholders and team members.
• Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment.
• Proven ability to accommodate evolving responsibilities and last-minute changes.
• Able to analyze metrics data and convey recommendations appropriately to stakeholders.
• Proficient in MS Word, Excel and PowerPoint.
• General knowledge of web development.
• 3+ years online marketing experience.
• Self motivated, detail oriented and able to prioritize daily work efficiently.
• Exceptional communication skills. Show superior judgment and professionalism when interacting with stakeholders and team members.
• Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment.
• Proven ability to accommodate evolving responsibilities and last-minute changes.
• Able to analyze metrics data and convey recommendations appropriately to stakeholders.
• Proficient in MS Word, Excel and PowerPoint.
• General knowledge of web development.
Advertiser
Brief description of the company
Manpower helps individuals and companies in 73 countries in the world to find their way in a floating world of work. No other agency has so much experience and proficiency. Almost 60 years on the market in the sphere of personnel services, recruitment, personnel leasing, training and consulting is a good guarantee that we can find the best solutions for you.
Number of employees
25-49 employees
ID: 2901395
Dátum zverejnenia: 20.1.2017
2017-01-20
lokalita: Bratislava Pozícia: IT Consultant Spoločnosť: ManpowerGroup Slovensko s.r.o