Senior Marketing ROI Analyst (m/f)

Miesto práce
Bratislava
Druh pracovného pomeru
plný úväzok
Henkel pôsobí na celom svete s poprednými inováciami, značkami a technológiami vo dvoch oblastiach podnikania: Consumer brands (Starostlivosť o domácnosť a Kozmetika) a Adhesive Technologies (Lepidlá a technológie). Náš úspech je založený na neustálom napredovaní a odvážnych jednotlivcoch, ktorí sa neboja prijať výzvy. Pracovať pre Henkel je viac než len práca. Je to vášeň. Máte na to, aby ste sa k nám pridali?

Vaša úloha

  • Being part of new ROMI (Return of Marketing Investment) analyst group located within Henkel's Shared Service Centre
  • Complex management of datasets and usage of sophisticated, proprietary modeling software to develop high-quality marketing mix modeling analyses
  • Providing advice to key brands in Henkel's Laundry and Homecare division in order to help them to develop more effective and efficient marketing tactics
  • Direct contact with international Marketing Management in the Headquarters as well as local country top-management

Vaše zručnosti

REQUIRED
  • Master’s degree in a quantitative field: Statistics, Econometrics, Mathematics, Engineering, Business (with quantitative emphasis), or a related field
  • 2-5 years of progressive experience in a quantitative field
  • Experience with standard statistical platforms (SAS, SPSS, R)
  • Highly proactive problem solving skills and independent working style
  • Ability to turn data into insight by identifying relevant opportunities from statistical analyses and to be able to propose actionable plans based on those findings
  • Mature communication and presentation skills needed to present complex analyses to a non-technical audience

AN ADVANTAGE
  • Knowledge of ANOVA, Logistic Regression, and Genetic Algorithms
  • Familiarity with MS Access or other databases
  • Experience in marketing analysis and strategy
ID: 2199172  Dátum zverejnenia: 28.7.2015