Senior Marketing Specialist

As a part of the Global Marketing Team, the Senior Marketing Specialist is responsible for the execution of the different marketing projects, tasks and activities, in both the countries where the Channel Team is responsible (indirect model) and those where ESET has a direct office. The Senior Marketing Specialist would have participation on projects of global scope, mainly, and in those that intend to support the key countries.
This position reports directly to Global Marketing Manager.

Job Duties:

• Based on the global marketing plan, the Senior Marketing Specialist will be involved in the preparation and execution of different marketing activities and programs according to the prioritization made by the Global Marketing Manager
• Develop, execute and evaluate different branding, marketing, communication and product related activities to stimulate and support sales, in cooperation with ESET Channel Team and the responsible marketing people from the different ESET office
• Leads the execution of assigned global marketing projects, including:

A. Covering effective advertisement campaigns
B. Implementation and integration of marketing programs
C. Events preparation
D. PR activities
E. Brand awareness and development
F. Product launches
G. Messaging strategy and development
H. Lead generation and trial distribution programs
I. Other projects as assigned

• Supports the brand strategy by ensuring it aligns with company vision and promise, supporting brand architecture and product naming strategy
• Close cooperation with other HQ teams and marketing agencies for the preparation of the materials and collaterals that support the projects and tasks within global marketing
• Executes special branding and marketing projects as assigned, with the aim of developing ESET brand, improving sales results or increasing the overall recognition and acceptance of ESET and its values and products
• Supports Channel Marketing Managers in the execution of the marketing plans for the key countries, including the creation of specific tools and programs to achieve the goals of such plans
• Supports marketing responsible people at ESET offices in the development and execution of the marketing plans for their countries, including the creation of specific tools and programs to achieve the goals of such plans
• Gathers requirements and needs from the Channel team and the ESET offices for the development of marketing programs and activities; analyzes the market and the competition actions in order to detect trends that might affect ESET goals within the region and suggests and/or executes actions and projects in order to adjust global marketing plans accordingly
• Implementation and development of programs and tools to improve customer experience
• Definition and development of campaigns to improve the CLM process with a focus in online channels
• Collaborates in the creation of marketing plans and tools according to the department goals and assignments
• Evaluates the performance of the different executed projects, and provides proper reporting to the Global Marketing Manager

BENEFITY PRE TEBA

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