Product Marketing Specialist (maternity cover)

Information about the position

Place of work

Aupark Tower, 16th Floor, Einsteinova 24, Bratislava

Contract type

full-time

Job description, responsibilities and duties

The Product Marketing Specialist will be responsible for defining and articulating value propositions, messaging, positioning and overall marketing strategy for products and services within given customer portfolio. She/he will also be responsible for accuracy of the inputs based on which the customer-facing deliverables are created and executed by different teams. The role-holder will be required to build close working relationships with Product Management, Marketing team (MarCom, PR, online) and regional/local ESET offices in order to gain a deep understanding of the products and services, their communication to targeted segments and aligning the marketing activities internationally.

Main responsibilities:
- Creating marketing strategy, defining value propositions, target groups, positioning, sales tools, messaging and overall communication strategy
- Constantly learn, research and implement information about market, trends, competition and buyer/user personas throughout the whole product life-cycle process execution
- Technical marketing - understanding of technical and technological side of the product and its translation to users' (buyers’) benefits, subsequently reflected in all marketing outputs
- Coordinating multiple teams to keep consistent communication throughout different channels and marketing outputs; guaranteeing content accuracy
- Standing for customer point of view during the whole product life-cycle – from development to post-release activities
- Helping regional/local offices to set up proper offer and product mix to meet local specific demands
- Make sure all stakeholders are informed about upcoming releases in time
- Work with the Product Marketing Team to launch ESET products in line with the defined objectives of the company
- Collaborate with other members of the Product Marketing Team on projects as defined by the direct lead

Requirements for the employee

Required education

University education (Bachelor's degree)
University education (Master's degree)
Postgraduate (Doctorate)

Language skills

English - Advanced (C1)

Personality requirements and skills

Key Relationships

Product management:
- To gain deep understanding of the product features and technology
- To help identifying and describing buyer and user personas
- To understand the market problems, trends and suggest desired features/solutions to market problems
- To develop a “bigger picture” of ESET portfolio, markets and competition
- To be a go-to-person for this teams in case of questions connected to products (portfolio), features, benefits, messaging, segmentation, release timing and other related topics

Sales Teams:
- To make sure the business goals and sales results within respective segment are in line with the plan
- Suggest and oversee creation and implementation of sales/marketing tools and activities to meet defined goals
- To be a go-to-person for this teams in case of questions connected to products (portfolio), features, benefits, messaging, segmentation, release timing and other related topics

Global marketing, online and PR teams:
- To provide inputs for the teams, making sure everyone involved understands the marketing strategy and communication goals the same way
- To make sure the communication is consistent across all channels
- To be a go-to-person for this teams in case of questions connected to products (portfolio), features, benefits, messaging, segmentation, release timing and other related topics

Regional/Local ESET offices:
- To make sure all offices have correct information in time, in regards of marketing strategy, go-to-market activities and timing.
- To gather feedback from offices and adjust the process and communication accordingly
- To be a go-to-person for this teams in case of questions connected to products (portfolio), features, benefits, messaging, segmentation, release timing and other related topics

Business systems/Backend internal teams:
- To understand how the business systems and licensing works, what data is gathered and how it can be utilized to meet the communication and sales goals
- To be a go-to-person for this teams in case of questions connected to products (portfolio), features, benefits, messaging, segmentation, release timing and other related topics

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Brief description of the company

The beginnings of ESET date back to 1987, when two young programming enthusiasts, Peter Paško and Miroslav Trnka, wrote a program for the detection of one of the world’s first computer viruses. They did not know that they had created one of the most successful antivirus programs in the world – dubbing it NOD. In 1992, together with their mutual friend Rudolf Hrubý, they formally established ESET.

What started as the brainchild of a few friends has evolved into the most valuable international brand of any Slovak company. Today ESET’s NOD32 technology protects over 100 million users across the world.

This success did not come overnight. The company’s global success and growth was given a boost in 1998 with its first “VB100” award from the prestigious Virus Bulletin magazine. Since then, we’ve received this accolade more than 80 times.

Today, over 1,000 employees around the world drive the company’s success − more than 450 of them in Slovakia, the home of ESET headquarters. We put great emphasis on research and development. In addition to seven regional centers, we are building a network of technology centers around the world – at present numbering nine.

Throughout the company’s expansion, we have stayed true to the principles on which we were founded, and we remain independent in order to continue to meet new challenges.

Main focus of the company's activities

Information technology, computer programming, web portals

Company address

ESET, spol. s r.o.
Aupark Tower, 16th Floor, Einsteinova 24
851 01 Bratislava
http://www.eset.sk

Contact

Contact person: Hanka Bóriková
Tel.: +421 2 322 44 070
E-mail: send CV
Send CV to the company
ID: 2732069   Dátum zverejnenia: 21.9.2016