Conversion rate optimization specialist

The only sustainable way to run a profitable business is to focus on providing the best possible customer experience. To achieve this, every touchpoint the customer encounters during his relationship with a company needs to be as great as possible.

At ESET, we understand, that an outstanding web experience is a crucial element of this. As a part of an initiative to boost the user experience with the ESET web ecosystem, we are looking for a specialist to join a small, agile Conversion Rate Optimization (CRO) team based in the ESET Global HQ in Bratislava.

The main role of the Conversion rate optimization specialist will be to work as a part of the Global CRO team on executing the global CRO strategy, with the aim of boosting the business web KPIs, while maintaining a strong user and customer centric focus. He/she will contribute to every phase of the CRO process – research, ideation, A/B testing, and evaluation.

We think that CRO is both arts (creativity, web design) and science (research, testing). If you think the same, and you feel, that you would be able to find pride in the knowledge, that your work has the potential to influence the experience of hundreds of thousands of current and prospective ESET customers, please keep reading to find out more.

Activities / responsibilities:

• Work with the team on suggesting, planning, executing and evaluating conversion rate optimization initiatives
• Analyze existing quantitative and qualitative data & gather new data to identify the areas where the user experience is being reduced, translating data into actionable optimization recommendations
• Define the setup for individual A/B test initiatives incl. hypothesis, KPIs and the individual variations
• Cooperate on the preparation of wireframes / mockups, provide input on designs
• Work with the respective teams to prepare the assets for testing
• Analyze the A/B test results, identify and report on findings and takeaways
• Cooperate on the maintenance of the CRO testing and optimization roadmap
• Provide insights, optimization and A/B testing ideas for ESET properties around the world
• Participate in the creation of CRO analyses and web/ecommerce best practice guidelines

Methods & Tools:

• Web analytics reports (e.g. Google Analytics),
• User flow analysis, Screen recordings (e.g. Google Analytics, HotJar)
• Polls & Surveys – qualitative and quantitative analysis (e.g. HotJar)
• A/B testing (e.g. Optimizely)
• Ad hoc – other CRO tools, internal systems, business analytics data

Key stakeholders:

• Global teams, Regions, Countries

BENEFITY PRE TEBA

Flexibilita

Firemné podujatia

Benefity pre celú rodinu

Šport a zdravie Wellbeing

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