PPC Specialist

We are expanding Global Online Marketing team based in our Bratislava Head quarters. The team is responsible for delivering projects with global strategic impact in areas of paid advertising, SEO optimization, social media, and conversion optimization. The successful candidate should have strong understanding of PPC and display advertising strategies, knowledge of SEM principles, and ideally experience with web analytics. You will be responsible for building and managing effective PPC campaigns across the world, monitoring them, and providing actionable data analyses and reports. The successful candidate will also directly participate in other interesting digital marketing projects for which the team is responsible. We are looking for a highly driven, energetic individual with relevant experience, analytical skills and passion for numbers. We offer an interesting job with real influence on how the business is done in ESET. Candidate will be exposed to senior management participating on these projects and will be part of a dynamic environment surrounding it.
Above mentioned will provide for a great opportunity for personal growth and enhancement.

Responsibilities:

• Plan and execute Paid Search / Pay Per Click campaigns in Google AdWords and Doubleclick (account setup, strategy development, organization, and management)
• Communicate and manage campaign implementation with ESET offices and partners
• Develop efficiencies and optimization for all aspects of PPC campaigns - reporting, keyword development, ad copy, bid processes and A/B split testing
• Demonstrate measurable success through the achievement of set goals and metrics. E.g. impressions, profitability/ROI, lead generation
• Apply quantitative analysis approach to managing data using reporting, analytics, and trend tools (Google Analytics, Google AdWords, SEMrush, Excel or similar software)
• Conduct ad hoc analysis on web metrics, keyword data, and competitive intelligence
• Identify improvements to campaign strategy and diagnose any potential performance issues with campaigns
• Understand search landscape to identify and execute opportunities for growth - traffic and sales

BENEFITY PRE TEBA

Flexibilita

Firemné podujatia

Benefity pre celú rodinu

Šport a zdravie Wellbeing

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