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Online Marketing Specialist for SK & CZ
CORD BLOOD CENTER
Place of work
Bratislava
Bratislava
Contract type
full-time
full-time
Start date
Upon agreement
Upon agreement
Wage (gross)
Upon agreement
Upon agreement
Information about the position
Job description, responsibilities and duties
Responsibility for managing all online marketing activities in CBC Slovakia and Czech Republic. Coordination of online activities as the key marketing communication channel.
Key activities:
- Preparation and implementation of the online marketing strategy for CBC Slovakia and Czech Republic as the part of overall marketing strategy of the Group
- Preparation and execution of the online and digital marketing activities in CBC SK and CBC CZ (web content management and web development, SEO management, PPC management and optimalization, other online advertising, social networks presence management, other online projects)
- Definition of online KPIs, fulfillment, evaluation and next steps proposals
- Selection and management of external online suppliers (SEO, SEM, web)
Core Accountabilities:
- Online marketing budget allocation, effective spending and tracking
- Web page optimization
- Management of company social network profiles
- Optimization of online activities towards conversions
Other Responsibilities:
- Consulting of online and digital marketing activities with Headquarter
- Coaching of other marketing/customer care employees for contribution in management of social networks
- Monitoring trends in online and digital marketing
- Sharing the best online practices within the Group
- Monitoring of competition activities in online and digital marketing
Key activities:
- Preparation and implementation of the online marketing strategy for CBC Slovakia and Czech Republic as the part of overall marketing strategy of the Group
- Preparation and execution of the online and digital marketing activities in CBC SK and CBC CZ (web content management and web development, SEO management, PPC management and optimalization, other online advertising, social networks presence management, other online projects)
- Definition of online KPIs, fulfillment, evaluation and next steps proposals
- Selection and management of external online suppliers (SEO, SEM, web)
Core Accountabilities:
- Online marketing budget allocation, effective spending and tracking
- Web page optimization
- Management of company social network profiles
- Optimization of online activities towards conversions
Other Responsibilities:
- Consulting of online and digital marketing activities with Headquarter
- Coaching of other marketing/customer care employees for contribution in management of social networks
- Monitoring trends in online and digital marketing
- Sharing the best online practices within the Group
- Monitoring of competition activities in online and digital marketing
Employee perks, benefits
International environment
Dynamic and creative team
Dynamic and creative team
Information about the selection process
Dear candidates, thank you for application. Due to the huge amount of applications, we will invite for an interview those candidates, who will meet our requirements. Thank you for understanding.
Requirements for the employee
Candidates with education suit the position
Secondary with school-leaving examination
Follow-up/Higher Professional Education
University education (Bachelor's degree)
University education (Master's degree)
Follow-up/Higher Professional Education
University education (Bachelor's degree)
University education (Master's degree)
Language skills
Slovak - Advanced (C1) and English - Upper intermediate (B2)
Other knowledge
Google Analytics - Advanced
Google Ads - Advanced
Adobe Photoshop - Basic
HTML - Basic
Google Ads - Advanced
Adobe Photoshop - Basic
HTML - Basic
Driving licence
B
Number of years of experience
5
Personality requirements and skills
Basic requirements:
- At least 5 years of experience in online marketing
- Advanced monitoring experience (Google Analytics)
- Experience with CMS
- Strong experience either in SEO or in PPC optimalization (Google Adwords + other advertising systems)
- Strong experience with all major internet browsers
Advantage:
- Experience in e-mail marketing
- Experience with web A/B testing and usability testing
- Online copy-writing experience
- Publishing of expert blogs, active twitter account
Competencies:
- Analytical thinking; good in numbers
- Ability to work in international environment
- Multitasking - able to manage many projects at the same time
- Team player, results oriented
Other:
- Perfect knowledge of online market, online agencies and freelancers
- At least 5 years of experience in online marketing
- Advanced monitoring experience (Google Analytics)
- Experience with CMS
- Strong experience either in SEO or in PPC optimalization (Google Adwords + other advertising systems)
- Strong experience with all major internet browsers
Advantage:
- Experience in e-mail marketing
- Experience with web A/B testing and usability testing
- Online copy-writing experience
- Publishing of expert blogs, active twitter account
Competencies:
- Analytical thinking; good in numbers
- Ability to work in international environment
- Multitasking - able to manage many projects at the same time
- Team player, results oriented
Other:
- Perfect knowledge of online market, online agencies and freelancers
Advertiser
Brief description of the company
Cord Blood Center Group is the second biggest private cord blood bank in Europe with more than 175.000 clients and 20 years of experience. The group is currently present in 7 countries in Central and Eastern Europe: Austria, the Czech Republic, Slovakia, Italy, Hungary, Romania and Switzerland and has licensed laboratories and storage facilities in Slovakia, Romania, Austria and the Czech Republic.
Cord Blood Center Group’s core services involve a method of collecting, processing and storing the largest possible quantity and spectrum of stem cells from cord blood and tissue.
Cord Blood Center Group’s core services involve a method of collecting, processing and storing the largest possible quantity and spectrum of stem cells from cord blood and tissue.
Number of employees
50-99 employees
ID: 1572636
Dátum zverejnenia: 25.3.2014
2014-03-25
lokalita: Bratislava Pozícia: Account Executive, Account Manager, Marketing Manager, Marketing Specialist Spoločnosť: CORD BLOOD CENTER
Základná zložka mzdy (brutto) a ďalšie odmeny: Upon agreement