Marketing Technical Content Writer

Anritsu Field Marketing Team is seeking a technically savvy Marketing Technical Writer to create marketing content for Test & Measurement and Telecom Network Monitoring businesses in the following industries: operators, automotive, education, aerospace. Covering topics like but not limited to IoT, 5G, network analytics, telco cloud.

In collaboration with Product Marketing Teams and Regional Sales Organizations as well as using technical and business content already supplied you will be responsible to create and re-purpose a variety of content for both print and digital in variety of formats. Tasks includes generating case studies, campaign stories, white papers, video scripts, press releases, blog post, web pages, show messages, infographics etc

Main Responsibilities And Duties:
• Oversees company marketing content creation, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads, and positive customer behaviour.
• Interviews subject matter experts and create documents like - articles, leaflets, newsletters, infographics…
• Designs, builds, and executes marketing campaigns and components through Marketo software (one-off email campaigns, drip nurture campaigns, and lead scoring).
• You’ll be expected to optimize and track email marketing campaigns.
• It may be necessary to undertake any other such duties as reasonably required to help maintain an efficient and flexible environment within the organisation.
• It may be necessary to travel internationally, for internal meetings or exhibitions / conferences